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Posted on 17 Oct 2008

It has taken me a while to realise that although i'm working online i'm still in a people business. Good communication skills are key to building relationships whether you're face to face with someone or meeting them virtually.

The art of good communication is to reach out to the audience and make a connection in some way with them. it's about being a believable person who is trustworthy and friendly. you've to empathise with people and comprehend what they're looking for.

Emails are a good way of getting your message across to a wide audience or individuals the same. it's important to differentiate between the wider audience and the individual when writing your email, as one has to have general appeal and the other has to be more focussed. A good way to do this is to look at which emails grab your attention and do something similar. The gurus out there comprehend that good communication is key and will always make absolutely sure their messages are read by having strong subject lines that catch your attention. Also, you have to be someone who can give valuable content to the reader.

When speaking to a lead on the phone, make absolutely sure that you tailor your conversation to the individual. it's OK to read from a script when you're starting out, but good communication is more than saying some words. it's about engaging with the person and listening to them and responding accordingly. What will excite one person could completely turn off another. One person may like lots of details, whereas another may want you to just cut to the chase.

You may find it useful to use social networking sites to promote yourself and your business. But remember, just because these sites are social sites, good communication and professionalism are still important.

When using forums, again, remember good communication. Keep your content relevant and to the point and respect the people you're dealing with. don't just join a discussion and promote your business, it's much better to start your own discussion or join one that interests you, that you can learn from or where you can add value.

I hope you've found this article beneficial and can apply some of these good communication techniques to your business. Feel free to pass this on!

About the author... My primary purpose has always been to help others, which is why I wanted to write this and also why i've become a success coach. To discover more about effective communication and personal development, feel free to take a look at my online business at http://www.berichbefree.biz

You can also e-mail me at berichbefree@googlemail.com. I look forward to hearing from you. To your success Greg De Tisi, Success Coach http://www.berichbefree.biz